July 2010 Archives

A guest post from Allan McHale (pictured), director at Memoori Ltd., a market research firm based in Amersham, U.K.

Allan McHale.jpgAfter the battering it has had over the last two years, the security industry has performed well over the first half of this year and is proving to be in good shape. It will need to be, because the European debt problems that came to the forefront in July cast a shadow on any  prospects that the world economy might soon return to stable growth.

The industry cannot expect all of its relief to derive from a more buoyant economy. While the emerging markets of China, India and Brazil look set to continue growing, they will not fill the gap for manufacturers based in the West. Suppliers will need to grind more out of fewer prospects. This means a continuing focus on all aspects of the product mix, but particularly delivering the type of strategic benefits to customers that reduce their operating costs and provide a measurable return on their investment. Nothing less will ensure a profitable growing business for suppliers.

July 2010 Archives