Proximex to Announce PSIM Appliance for SMB market

| 0 Comments | 0 TrackBacks
Proximex Corp., Sunnyvale, Calif., will unveil its new physical security information management (PSIM) appliance for the small and medium-sized business (SMB) market next week at the ASIS International annual show in Anaheim, Calif.  The Proximex C100 comes pre-installed with PSIM functionality drawn from the company's flagship product, Surveillint, according to Larry Lien, vice president, product management, speaking to Security Squared in a pre-show briefing.

The tool, a slender black box sleek enough to fit under a desk, comes with PSIM capabilities like basic business logic for defining and responding to security events as well as maps, situation management functions and reporting tools. The C100 is designed to be technically implemented in as little as one day, Lien said. The suggested baseline retail price is $30,000.

Geared to SMB Market

For the SMB market, that figure should compare favorably to the usual six-figure price tag associated with PSIM implementations in large enterprise or very complex security environments, said Tony Varco, vice president, electronic security division, for systems integrator Convergint Technologies. "This will appeal to any company that doesn't have the budget to rip and replace disparate systems," he said.

Potential vertical targets include utilities, entertainment venues and stadiums, hospitals, financial firms, petrochemical facilities, education campuses, said Varco.

At least some SMBs do see a need for pooling security information streams to identify security threats. In a recent study done by Aberdeen Group, medium-sized businesses (defined as $50M-$1B in revenues) "were definitely aware of the benefits of aggregating, normalizing, correlating and analyzing security related information and event data," wrote Derek E. Brink, CISSP, vice president and research fellow, IT security, for the firm in an email.

"I think the market reception to this is going to be outstanding," said James Connor, principal with N2N Secure, a Santa Clara, Calif.-based consulting firm that has been working with the C100 in its lab over the last 18 months. He said PSIM in general is the "next step" for security organizations, and the price point of the C100 in particular will make PSIM capabilities available to a wider group.

Some larger enterprises may also wish to initially deploy PSIM in their environments via the C100, Connor said. "At $30,000, they can just buy it for its capabilities," he said, noting that budgets are tight for companies of all sizes.

Short implementation time

The CS100 is designed for quick and easy integration with existing security systems, with guided set-up functions and automated sensor detection, said Lien. The basic price package includes two initial clients, two integration modules and up to 200 sensors or endpoints. The "clients" would be such systems as video management systems, video analytics, access control, etc.

End-users can choose any two: a video management system plus an access control system, or two access control systems, or two video systems. Regardless of how the enterprise mixes and matches their two systems, they may have a total of 200 endpoints, i.e., cameras, analytics on a camera, badge readers and doors. If an enterprise needs to add more systems and sensors, the appliance scales up to do so with a new license key to as many as 1000 sensors, said Lien.

The appliance itself includes all the necessary hardware, software, operating system, database and patches. It is a server-grade component, with RAID hard drive redundancy. Yet with a short-desk 2U rack chassis footprint, it literally fits under a desk or, more likely, into a standard server rack.

"It's less difficult to implement than a lot of DVRs we've set up," said Connor.

A Customizable Appliance

Convergint also has successfully implemented the actual appliance. "I was surprised at how quickly it deployed," said Varco. [Editor's note: Convergint has deployed Surveillint.] Varco said despite the C100 being built for fast implementation, clients and their integrators should first determine what results they want, which systems to integrate with the appliance and the desired workflows. "It doesn't take weeks and months, but you do need to map it out," he said.

While the C100 comes with basic built-in logic templates, Lien acknowledged that vertical industries and individual enterprises may have more specialized systems to connect to the appliance, such as a hospital nursery security system. Proximex expects consultants and integrators to add value to the tool here, working with clients to tailor the logic to their specific needs, said Lien. "Our partners know these customers and can help lay out their concept of operations," he said.

Eventually, Proximex could introduce off-the-shelf versions of the tool pre-customized with best practices for vertical markets, Lien said.

Positive ROI

Varco agreed the C100 PSIM appliance will appeal to integrators. Through its integration capabilities, "it gets us access to different parts of the organization," he said.

"Security in general has made it to the board room," Varco said, "We're addressing enterprise-level issues and challenges." With its ability to easily connect to systems owned by human resources and IT, he expects the C100 to be a useful tool in building enterprise solutions, such as integrating personnel databases with access systems.

In turn, PSIM's ability to create connections and interoperability among systems leads to cost savings and operating efficiencies, said Connor. "When you can have an impact on other systems--create triggers, inputs, correlations--the ROI bucket just opens up," he said.

The Proximex C100 will be sold through the company's partners and systems integrators. It will ship by year-end, Lien said.

# # # 

Story updated with clarified information at 1:13 CDT 09-16-09.

Proximex Corp., Sunnyvale, Calif., will unveil its new physical security information management (PSIM) appliance for the small and medium-sized business (SMB) market next week at the ASIS International annual show in Anaheim, Calif.  The Proximex C100 comes pre-installed with PSIM functionality drawn from the company's flagship product, Surveillint, according to Larry Lien, vice president, product management, speaking to Security Squared in a pre-show briefing.

The tool, a slender black box sleek enough to fit under a desk, comes with PSIM capabilities like basic business logic for defining and responding to security events as well as maps, situation management functions and reporting tools. The C100 is designed to be technically implemented in as little as one day, Lien said. The suggested baseline retail price is $30,000.

Geared to SMB Market

For the SMB market, that figure should compare favorably to the usual six-figure price tag associated with PSIM implementations in large enterprise or very complex security environments, said Tony Varco, vice president, electronic security division, for systems integrator Convergint Technologies. "This will appeal to any company that doesn't have the budget to rip and replace disparate systems," he said.

Potential vertical targets include utilities, entertainment venues and stadiums, hospitals, financial firms, petrochemical facilities, education campuses, said Varco.

At least some SMBs do see a need for pooling security information streams to identify security threats. In a recent study done by Aberdeen Group, medium-sized businesses (defined as $50M-$1B in revenues) "were definitely aware of the benefits of aggregating, normalizing, correlating and analyzing security related information and event data," wrote Derek E. Brink, CISSP, vice president and research fellow, IT security, for the firm in an email.

"I think the market reception to this is going to be outstanding," said James Connor, principal with N2N Secure, a Santa Clara, Calif.-based consulting firm that has been working with the C100 in its lab over the last 18 months. He said PSIM in general is the "next step" for security organizations, and the price point of the C100 in particular will make PSIM capabilities available to a wider group.

Some larger enterprises may also wish to initially deploy PSIM in their environments via the C100, Connor said. "At $30,000, they can just buy it for its capabilities," he said, noting that budgets are tight for companies of all sizes.

Short implementation time

The CS100 is designed for quick and easy integration with existing security systems, with guided set-up functions and automated sensor detection, said Lien. The basic price package includes two initial clients, two integration modules and up to 200 sensors or endpoints. The "clients" would be such systems as video management systems, video analytics, access control, etc.

End-users can choose any two: a video management system plus an access control system, or two access control systems, or two video systems. Regardless of how the enterprise mixes and matches their two systems, they may have a total of 200 endpoints, i.e., cameras, analytics on a camera, badge readers and doors. If an enterprise needs to add more systems and sensors, the appliance scales up to do so with a new license key to as many as 1000 sensors, said Lien.

The appliance itself includes all the necessary hardware, software, operating system, database and patches. It is a server-grade component, with RAID hard drive redundancy. Yet with a short-desk 2U rack chassis footprint, it literally fits under a desk or, more likely, into a standard server rack.

"It's less difficult to implement than a lot of DVRs we've set up," said Connor.

A Customizable Appliance

Convergint also has successfully implemented the actual appliance. "I was surprised at how quickly it deployed," said Varco. [Editor's note: Convergint has deployed Surveillint.] Varco said despite the C100 being built for fast implementation, clients and their integrators should first determine what results they want, which systems to integrate with the appliance and the desired workflows. "It doesn't take weeks and months, but you do need to map it out," he said.

While the C100 comes with basic built-in logic templates, Lien acknowledged that vertical industries and individual enterprises may have more specialized systems to connect to the appliance, such as a hospital nursery security system. Proximex expects consultants and integrators to add value to the tool here, working with clients to tailor the logic to their specific needs, said Lien. "Our partners know these customers and can help lay out their concept of operations," he said.

Eventually, Proximex could introduce off-the-shelf versions of the tool pre-customized with best practices for vertical markets, Lien said.

Positive ROI

Varco agreed the C100 PSIM appliance will appeal to integrators. Through its integration capabilities, "it gets us access to different parts of the organization," he said.

"Security in general has made it to the board room," Varco said, "We're addressing enterprise-level issues and challenges." With its ability to easily connect to systems owned by human resources and IT, he expects the C100 to be a useful tool in building enterprise solutions, such as integrating personnel databases with access systems.

In turn, PSIM's ability to create connections and interoperability among systems leads to cost savings and operating efficiencies, said Connor. "When you can have an impact on other systems--create triggers, inputs, correlations--the ROI bucket just opens up," he said.

The Proximex C100 will be sold through the company's partners and systems integrators. It will ship by year-end, Lien said.

# # # 

Story updated with clarified information at 1:13 CDT 09-16-09.

No TrackBacks

TrackBack URL: http://www.securitysquared.com/cgi-bin/mt/mt-tb.cgi/105

Leave a comment