IP Video Market Poll: Analytics Still Face Burden of Proof

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The results of John Honovich's poll on video analytics performance are up at IPVideoMarket.info. While 64 percent of the 176 respondents said that video analytics do work, 55 percent said the most important improvement analytics need is better performance.

In his analysis, Honovich recommends video analytic vendors counter buyer skepticism by providing detailed technological and operational information, including the specific setup and optimizations required, and be more forthcoming with with performance data, including videos and graphs.

Honovich writes:

So much of the expectation problem and the frustration that you hear from industry people comes from unclarity about what analytics can do and how it can be made to do. Detailed, public information would be key in solving this.

At the same time, I worry that this recommendation is naive. This seems to be an obvious thing to do but it goes against the history of the video analytic market. However, given the increased disappointment in the analytics market over the last few years, maybe it can happen now.

Read the full article here.



The results of John Honovich's poll on video analytics performance are up at IPVideoMarket.info. While 64 percent of the 176 respondents said that video analytics do work, 55 percent said the most important improvement analytics need is better performance.

In his analysis, Honovich recommends video analytic vendors counter buyer skepticism by providing detailed technological and operational information, including the specific setup and optimizations required, and be more forthcoming with with performance data, including videos and graphs.

Honovich writes:

So much of the expectation problem and the frustration that you hear from industry people comes from unclarity about what analytics can do and how it can be made to do. Detailed, public information would be key in solving this.

At the same time, I worry that this recommendation is naive. This seems to be an obvious thing to do but it goes against the history of the video analytic market. However, given the increased disappointment in the analytics market over the last few years, maybe it can happen now.

Read the full article here.



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